[AL 0201] - Part 1: Introduction and Contribution (5:46)
Wayne Snow, managing editor, The Opelika-Auburn News, says an aptitude test in the 8th grade advised him to become a journalist. At that time, he wasn’t quite sure what a journalist did, but now, he says, “I couldn’t imagine myself doing anything else.” As for journalism’s value: “You couldn’t have representative democracy without us,” says Snow.
[AL 0202] - Part 2: Ethics & Content (4:54)
Wayne Snow, managing editor, The Opelika-Auburn News, says everyone at The News is required to sign a corporate ethics policy statement each year, but “if you need a piece of paper to tell you what’s wrong, then you are in trouble.” Snow says he expects his journalists to “conduct themselves in such a way in public that people recognize them as good people.”
[AL 0203] - Part 3: Strategic Changes (6:56)
Wayne Snow, managing editor, The Opelika-Auburn News, says his newspaper’s layout and copy-editing functions have been exported to a remote Media General corporate consolidated editing center (CEC). Snow says the CEC was supposed to free up staff, but “I’ve got almost as many people devoted to page production,” as before. Despite the sincere efforts of the folks at the CEC, “you still have to watch it hard and have people here at night checking it,” says Snow.
[AL 0204] - Part 4: Adaptation & the Future (4:21)
Wayne Snow, managing editor, The Opelika-Auburn News, says change is constant at any newspaper today. Snow tells new employees they “have to be light on their feet.” Snows also tells newcomers, “You have to be prepared to work any hours, any days, any job.” “You need to be versatile and be prepared to work hard, “ he says.