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WNN - The Day - Interviews

Daniel Williams

Director of Audience Development

Daniel L. Williams is the director of audience development. In his role, he oversees membership marketing and brand management, database marketing and customer relationship management programs, marketing research and strategic planning, and audience development initiatives across all print and digital product lines.

He has presented and written on a variety of consumer marketing topics with the Newspaper Association of America, the International Newsmedia Marketing Association, the Suburban Newspaper Association, the Tennessee and North Carolina Press Associations, Presstime magazine, and Astech-Intermedia.

Prior to joining The Day in July, 2010, Daniel held management positions with the New York Times Regional Media Group (Tampa, FL), The Jackson Sun (Jackson, TN), The News and Observer (Raleigh, NC), and USA Today. He is a 1998 graduate of North Carolina State University.

[CT 0301] - Part 1: Intro and Contribution (6:48)

Daniel Williams, director of audience development, The Day, who was a circulation manager at USA Today, calls The Day “a national treasure.” He says his job is “maximizing the appropriate audiences for The Day’s multiple products.”

[CT 0302] - Part 2: Skills (4:10)

Daniel Williams, director of audience development, The Day, says there is no “pat template” for his job. Candidates seeking to work in digital news audience development should acquire strategic planning skills and knowledge about “how readers use media.”

[CT 0303] - Part 3: Strategy (8:00)

Daniel Williams, director of audience development, The Day, says “There is a place for print in the future of news distribution.” Williams foresees The Day moving away from a single-product subscription strategy to a “membership model” where readers could access a multiple suite of print and digital products for a single membership fee.