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WNN - The Times - Interviews

Chris Loretto

Director, Interactive Media

Chris Loretto focuses on developing, improving and delivering profitable results of interactive products for The Times daily newspaper, NWI.com, mobile editions, smart phone apps and electronic newsletters. He is also responsible for enterprise strategic marketing initiatives, branding, product marketing support, trade partnerships, promotions and community events, and he holds seats on multiple Lee Enterprises corporate steering committees – Digital Directors Steering Committee and Strategic Marketing Steering Committee.

Prior to joining The Times in 2006, Loretto served as publisher for several Business to Business titles within the Retail/Consumer Product Goods industry. He received his BA in Economics at Stonybrook University, has attended executive media courses at Northwestern and is a veteran of the United States Marine Corps.

[IN 0301] - Part 1: Introduction & Contribution (2:49)

Chris Loretto; director, interactive media, product development and marketing; The Times, says, in addition to providing news and information to its region, a key role for his newspaper is community involvement.

[IN 0302] - Part 2: Skills & Preparation (3:59)

Chris Loretto; director, interactive media, product development and marketing; The Times, says his central concern is how his newspaper uses technology “to reach real people.” He says the key to success is “being well-known in the community and being [recognized as being] a part of it.”

[IN 0303] - Part 3: Strategic Changes (5:32)

Chris Loretto; director, interactive media, product development and marketing, The Times, says the Times is “not married to any platform [including print], per se.” He adds, “We try to leverage the platform to tell the story in the best possible manner.”