[NV 0101] - Part 1: Intro and Contribution (4:14)
Brian Greenspun, editor and publisher, Las Vegas Sun, is the son of The Sun’s founders, Barbara and Hank Greenspun. Brian started working at The Sun in the 1970s. He says The Sun “gives the people who live here … an opportunity to find a different way – we believe a better way – to grow our community.” “Our contribution,” says Greenspun, “is in the public discourse in the broader community in terms of how we look at issues and how we editorialize on them.” Greenspun says the city’s other daily newspaper, The Las Vegas Review-Journal, has a more conservative editorial slant.
[NV 0102] - Part 2: Strategic Changes (5:50)
Brian Greenspun, editor and publisher, Las Vegas Sun, says, “Las Vegas was ground zero for the foreclosure problems; ground zero for the lack of discretionary incomes being spent … so we had to reorganize.” It forced The Sun to converge its print and web-oriented news staffs (who were even located in separate buildings). But Greenspun says it helped his staff realize “we’re all in the same business.” “The digital operation and the print operation are no longer different animals,” says Greenspun. Unfortunately, Greenspun says, deriving revenue from the Internet to offset significant losses in the print operation “has been a glaring failure so far.” But he remains hopeful that digitally-derived revenues will grow.
[NV 0103] - Part 3: Adaptation & the Future (8:05)
Brian Greenspun, editor and publisher, Las Vegas Sun, says U.S. newspapers’ growth and increasing advertising rates in the 70s and 80s obscured their true role and isolated them. “We got so big … we got so important, that we stopped covering the little league games … and when we pushed mom-and-pop advertisers out [of the newspaper] … we kind of pushed our community out.” “We kind of lost touch,” says Greenspun. But “the Internet allows us to reengage and form new communities,” says Greenspun. “I think we should be using the technology to get us back to that point … where we are relevant to our communities again.”
[NV 0104] - Part 4: Digital Revenues (3:06)
Brian Greenspun, editor and publisher, Las Vegas Sun, says his newspaper is focusing on “bundling” print and digital advertising to meet its advertisers’ goals.
[NV 0105] - Part 5: Prospects & Preparation (1:36)
Brian Greenspun, editor and publisher, Las Vegas Sun, says to work at The Sun “you need to be digitally proficient, know how to write, want to write and work and work and work.” If you apply at The Sun “come with a work ethic and a desire to change,” says Greenspan.