Enterprise reporting describes published news reports that are not based on press releases or news conferences. Enterprise reporting is all about stories a reporter or an editor dig up on his or her own, often what some people might call "scoops." Enterprise reporting may also focus on events, but it usually goes beyond merely covering these events when reporters explore the forces shaping the events.
Through enterprise reporting a news organization demonstrates its understanding of the key issues and interests of its community and it demonstrates the extent of the skill of its staff to report on these matters.
