[FL 0201] - Part 1: Introduction and Contribution (6:11)
Neil Brown, editor & V.P., The St. Petersburg Times, says he got into journalism because: “I always wanted to tell people stuff before anybody else could tell them.” Brown says The Times aims to: “explain complicated issues with an independent voice …, shine a light on institutions …, and be a consumer advocate for information.”
[FL 0202] - Part 2: Ethics & Content (5:07)
Neil Brown, editor & V.P., The St. Petersburg Times, says, “We have a culture of values.” At The Times, says Brown, “If you have a question [about an ethical issue]…, our instincts are good and you should air it.” Online, Brown says, “We now accept one-source stories.” But he says The Times’ reporters look for a second, confirming quote as soon as possible. Overall, we “do the best we can to tell the truth and be as accurate as possible,” says Brown.
[FL 0203] - Part 3: Strategic Changes (3:15)
Neil Brown, editor & V.P., The St. Petersburg Times, says The Times has fully integrated its online and print news operations. And the newsroom has facilitated its web-first strategy by creating a “Now” desk to expedite the publication of breaking news online. “As a culture we see [the combined staffs] as one big journalism division,” he says.
[FL 0204] - Part 4: Adaptation & the Future (2:57)
Neil Brown, editor & V.P., The St. Petersburg Times, says he expects a further expansion of The Times readership. “The reach is larger than ever,” says Brown, “and there are more tools at our disposal.”