Valid Sources: Sara Brown, Ph.D.; Paula Duffy; Bruce Garrison, Ph.D.; Sig Splichal, Ph.D.; Paul Steinle; Georgiana Vines
Reporters: Sara Brown, Ph.D.; Paul Steinle
Associate Consulting Editors: Fred Brown; Sonja Sorensen Craig; Lucy Dalglish; Jack Hart, Ph.D.; Bob Hunter; Arnold Ismach, Ph.D.; Paul Janensch; Joe Kamalick; William Ketter; Connie Koenenn; Eric Newton; D.L. Richardson; James Risser; Dennis Ryerson; Robert Steele, Ph.D.; Terry Tazioli; Jim Upshaw; Tsitsi Wakhisi
Web Design: Dennis Beyer Design

Michael Duran

Interactive Director

Michael Duran has been the interactive director at Journal Inc. since September 2009 and oversees their family of 10 websites. Duran and his team have increased website traffic by 70% and revenue by 150%. In addition, Duran leads the Information Systems department. Prior to his employment at Journal Inc, he served as a Sr. Web Software Developer for a local company. He is certified in several web technologies and has previously been a Google AdWords Professional and an Education Specialist Trained by eBay.

[MS 0301] - Part 1: Introduction and Contribution (2:20)

Michael Duran, interactive director, nems360.com, NEMS Daily Journal, built several websites for The Journal, and they hired him in 2009 to run their interactive media business. His background includes website development and sales.

[MS 0302] - Part 2: Skills (3:26)

Michael Duran, interactive director, nems360.com, NEMS Daily Journal, say his “outsider perspective” has given him insights about how to upgrade The Journal’s digital products. “It’s important to innovate,” says Duran. He says you also need “to choose the right products and know when to act on them.”

[MS 0303] - Part 3: Adaptation & the Future (2:33)

Michael Duran, interactive director, nems360.com, NEMS Daily Journal, says, “The pace of change [for the newspaper staff] can be a little overwhelming. The challenge is just finding where everybody fits in and getting them comfortable in their roles.”