Stephen A. Borg
Publisher
Stephen A. Borg is President of North Jersey Media Group and publisher of The Record, the Herald News, more than 40 community newspapers and a family of glossy magazines, including (201) and The Parent Paper. All of the publications contribute breaking news, features, columns and local information to northjersey.com.
He is the fourth generation of his family to lead the company. Borg is a graduate of Dartmouth College and Columbia Business School.
[NJ 0101] - Part 1: Intro and Contribution (3:52)
Stephen Borg, president, North Jersey Media Group; publisher, The (Bergen) Record; says his central goal is for The Record to serve as “a consistent every day product” that informs the public in an “impartial manner” and “encourages participation in civic life.”
[NJ 0102] - Part 2: Strategic Changes (3:40)
Stephen Borg, president, North Jersey Media Group; publisher, The (Bergen) Record; says his newspaper has reduced costs in recent years by consolidating from three operating locations to two. Looking forward, he is concerned that are “too many websites” driving down advertising rates for his newspapers to earn sufficient digital advertising income to support the size of newsroom staff they now employ.
[NJ 0103] - Part 3: Adaptation & the Future (8:11)
Stephen Borg, president, North Jersey Media Group; publisher, The (Bergen) Record; says “the argument that journalists are not creating content that people want: That’s not true.” “The problem is: How do you monetize that product [web and print readership] with too many websites chasing too few ad dollars.”
[NJ 0104] - Part 4: Prospects and Preparation (1:32)
Stephen Borg, president, North Jersey Media Group; publisher, The (Bergen) Record; says, there are enough avid newspaper readers to ensure the survival of print newspapers for at least 15 years. Summarizing the threats to circulation declines, Borg says, “Moving and death should be our biggest risks.”