Tom Clifford
Director of Digital Media
As director of digital media, Tom Clifford is responsible for all digital initiatives, including the presentation of news and advertising on the website, mobile app development, social media and video/multimedia production. He started in Charleston in June 2010. Clifford was named executive news director in February 2011.
Clifford previously was editor for digital delivery at FLORIDA TODAY, overseeing the newspaper's print production and website, as well as managing editor for Custom Publishing, leading the reporting, editing and production of 12 weekly and bi-weekly publications, and parenting and home design magazines.
[SC 0301] - Part 1: Introduction and Contribution (7:58)
Tom Clifford, director of digital media, The Post and Courier, says he entered the digital world 10 years ago at Florida Today. He says he was drawn to new media because, “I wanted to push the envelope and learn.” Now he wants to “push the technology to serve the public.”
[SC 0302] - Part 2: Skills & Digital Advertising Sales (3:20)
Tom Clifford, director of digital media, The Post and Courier, says the one key to his job is being able “to assess the best practices and the best tools that are out there.”
[SC 0303] - Part 3: Adaptation & the Future (8:51)
Tom Clifford, director of digital media, The Post and Courier, says he is working on changing the culture in the newsroom and in advertising sales. You need to “create buy-in and get people thinking about what the future could be,” says Clifford. In the newsroom, Clifford says, “It’s the immediacy factor we’re focusing on.”
[SC 0304] - Part 4: Prospects & Preparation (2:25)
Tom Clifford, director of digital media, The Post and Courier, says newsroom candidates “need a full spectrum of skill sets” to be competitive. You need to be able to gather the news, professionally, and “serve it up on multiple platforms,” says Clifford.