Sandy Petykiewicz
Editor & Publisher
Sandy Petykiewicz was editor of the Citizen Patriot for 12 years before being named publisher in 1999. She added the editor’s title for a second time in 2010, when the editor retired. In 2009 she assumed the additional responsibility as chief executive for Ann Arbor Offset, a new commercial printing company formed when the Ann Arbor News closed. She also has oversight responsibility for the Saginaw, Bay City and Flint newspapers, all owned by Advance Publications.
Sandy is married to Ed Petykiewicz, a fellow journalist who retired in July 2009 after serving 22 years as editor of the Ann Arbor News. They have one daughter, Kendall. They live in Clark Lake in Jackson County.
[MI 0101] - Part 1: Intro & Contribution (5:06)
Sandy Petykiewicz, editor & publisher, Jackson Citizen Patriot stresses her newspaper’s role in supporting community dialogue and communication. She says, “What’s in the newspaper [in Jackson, Mich.,] gets talked about every day, all the time.”
[MI 0102] - Part 2: Strategic Changes (8:30)
Sandy Petykiewicz, editor & publisher, Jackson Citizen Patriot, says at her newspaper: “Change is the order of the day.” The Citizen Patriot has flattened its management hierarchy and left no job untouched to create a competitive news organization for 2010.
[MI 0103] - Part 3: Adaptation & The Future (9:23)
Sandy Petykiewicz, editor & publisher, Jackson Citizen Patriot, says some newspaper organizations had been slow to change, but that phase is over at her newspaper. On the positive side, with the growth of Internet distribution, she says the Citizen Patriot can now reach 70 percent of the adults in its community with print and website distribution.
[MI 0104] - Part 4: Prospects & Preparation (6:20)
Sandy Petykiewicz, editor & publisher, Jackson Citizen Patriot, says daily newspapers may reduce the number of week-days they publish, but candidates for journalism jobs should feel secure because:“Content-providers will always be valuable” in every community.